What is Internet Marketing?
Internet marketing is a combination of search engine marketing (sometimes called SEO), social media interaction along with conventional marketing. Search engine optimization and paid search is
of utmost importance. Studies show that 40% of the traffic to Name
Brand sites come from search engines. Sites that are not main stream
sites average 80% of their traffic from search engines. Social media marketing extends the connection with your customers.
Organic Search Engine Marketing
Organic or natural search engine listings is where your web site is
listed on a search engine from the activities of its web crawler. The
crawler reads your page, decides the subject of each page and the
relevance of your page to other site pages on the same subject (your
search engine position). You can make a difference in your organic
search engine ranking. First ask yourself, "Why should my page
be listed and should it be at the top?" What on your page
would make the crawler think it is important? The two top items that
influence search engine position are content and referrals. Content
helps the crawler decide the subject and referrals set the importance.
Content: include information on your subject to help the visitor,
don't just "sell" on your site. See our page on content.
Referrals: get links from high quality sites that are related to your
subject matter. If other sites are recommending your site to their
visitors then it is presumed they think your site has valuable information. We recommend Linkmachine as a link management tool and use it on many sites.