What is Internet Marketing?

Internet marketing is a combination of search engine marketing (sometimes called SEO), social media interaction along with conventional marketing. Search engine optimization and paid search is of utmost importance. Studies show that 40% of the traffic to Name Brand sites come from search engines. Sites that are not main stream sites average 80% of their traffic from search engines. Social media marketing extends the connection with your customers.

Organic Search Engine Marketing

Organic or natural search engine listings is where your web site is listed on a search engine from the activities of its web crawler. The crawler reads your page, decides the subject of each page and the relevance of your page to other site pages on the same subject (your search engine position). You can make a difference in your organic search engine ranking. First ask yourself, "Why should my page be listed and should it be at the top?" What on your page would make the crawler think it is important? The two top items that influence search engine position are content and referrals. Content helps the crawler decide the subject and referrals set the importance.

Content: include information on your subject to help the visitor, don't just "sell" on your site. See our page on content.

Referrals: get links from high quality sites that are related to your subject matter. If other sites are recommending your site to their visitors then it is presumed they think your site has valuable information. We recommend Linkmachine as a link management tool and use it on many sites.