Your Web Site - What if you built it and no one came?
You have the site, and the content. Now you need to get the word out.
We recommend a combination of search engine marketing (both free and
paid) along with conventional marketing. Search engine marketing is
of utmost importance. Studies show that 40% of the traffic to Name
Brand sites come from search engines. Sites that are not main stream
sites average 80% of their traffic from search engines.
Organic Search Engine Marketing
Organic or natural search engine listings where your web site is
listed on a search engine from the activities of its web crawler. The
crawler reads your page, decides the subject of each page and the
relevence of your page to other site pages on the same subject (your
search engine position). You can make a difference in your organic
search engine ranking. First ask yourself, "Why should my page
be listed and should it be at the top?" Besides the obvious
answer that you want to be on top for the traffic; What on your page
would make the crawler think it is important? The two top items that
influence search engine position are content and referrals. Content
helps the crawler decide the subject and referrals set the importance.
Content: include information on your subject to help the visitor,
don't just "sell" on youe site. See our page on content.
Referrals: get links from high quality sites that are related to your
subject matter. If other sites are recommending your site to their
visitors then it is presumed they think your site has valuable information.
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